How Times Have Changed For SEO Content Writing
Content writing techniques continue to evolve as quickly as Google updates their algorithm. Is content writing important for placement on the search engines? Yes, more now than ever before. If you are a involved in the world of SEO, you’re well aware of the old adage, “Content Is King”. Content has always been important to your rankings, the approach to content writing has changed over time.
Content Writing In The 2000’s
About a decade ago SEO was starting to gain ground and more business owners were becoming aware of search engine placement and the power of SEO, content writing was more about “stuffing” keywords, repeating keywords, paying close attention to your keyword density for search engines to index versus for what the user may want to read. You would see websites ranking high only to find that when you read the content, it didn’t make much sense. This abuse continued to climb and some would say got out of control in the late 2000’s. You would find that SEO companies were getting their clients ranking high but often you would find lesser quality websites ranking higher that the ones with the pertinent information because of the SEO techniques. This is when you saw Google make a major change to their algorithm that completely changed the game to content writing and SEO.
Google’s approach to combat low quality content
After years of abuse with content writing techniques to rank higher organically, Google updated their algorithm in February 2011 with what is known as Google Panda. The Panda algorithm update was designed to target those websites that had low quality content or what are considered “thin websites”. With the roll out of Panda, you instantly saw a number of websites lose their rankings and higher quality websites jump to page one.
This sent the SEO industry into a tailspin, you saw a number of companies scrambling to update their content to gain back any placement that was lost. It completely changed the approach to content writing.
Content writing tips for SEO in 2015
I can sum this up with a simple explanation, create quality content that you feel a visitor would want to know about you, your product or your service. There is no magic recipe for SEO content writing, no more paying close attention to your keyword density or repeating the exact search phrase over and over.
Create quality content that you yourself would read. Google is smart enough to understand if you’re writing content solely for rankings or if you’re writing it for a visitor. Think about the user versus rankings, this will allow you to create quality content. Over using a keyword phrase in your content can result in diminishing returns.
All this being said, you want to have enough content to explain what you’re page is about. If you think it isn’t enough, it probably isn’t.
When you’re completed with your page content, go back through and make sure you are mentioning the keyword or keywords that you’re trying to rank for. While we want you to write for the user, you still need to use the keywords to tell the search engines what your page is about. Don’t forget about using headings to break up your page as well. Headings (whether h1, h2,h3, etc) will help with search engines and you readers.
If you have questions about content writing or need help with low quality content pages, Contact Us.