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How To Harness LinkedIn To Boost Your Start-Up Business

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How To Harness LinkedIn To Boost Your Start-Up Business

If you’re self-employed, building and growing a startup business is not easy. However, with the right tools and strategies, it is possible. If you want to take your startup from where it is to where you know it could be, leverage LinkedIn, the biggest business networking platform out there, to sell yourself. Prospecting You don’t just […]

If you’re self-employed, building and growing a startup business is not easy. However, with the right tools and strategies, it is possible. If you want to take your startup from where it is to where you know it could be, leverage LinkedIn, the biggest business networking platform out there, to sell yourself.

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Prospecting

You don’t just have to use LinkedIn to find partners or investors to work with. You can also go to your customers directly. This is especially true if you work in the b2b space. By lining up your customer list with LinkedIn profiles, you could gain that extra bit of information that helps you close customers faster.

 

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Meetups

Industry meetups are happening all around you. The key is to find them and decide which ones you will go to. This site has an excellent variety of choices to pick from, and you could rub shoulders from others in your field that might bring new ideas to your startup going forward.

 

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Competitive Research

Knowing what your competition is up to is essential in the world of startups. Doing competitive research on LinkedIn is easy and fast. Just search for their company name and dive into their details to figure out where you can compete and win against them.

 

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Image credit: ASEA

Networking

Using LinkedIn to your advantage for networking can set you apart from the rest of startups. Obviously, without the right connections your journey from funding to exit will be a hard one. So utilize LinkedIn’s many features to help you connect with investors and potential partners. After all, most business professionals today are going to be using the platform. To take advantage of LinkedIn’s networking capacity, build up a robust profile for your business.

 

 

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Promotion and Marketing

Marketing is the key component of any startup. You could have the best app in the world, but if no one knows about it, you’ll never take off. To get your startup to where you want it to be, utilize this platform to make regular posts about your industry. And don’t be shy about mentioning rewards that you have received. Anything that can keep you in the spotlight should be used to the full potential on the platform to make sure you stay top of mind.

 

Having a clear idea of where you are going is essential in business. So is using the right tools. By harnessing the power of LinkedIn, you can reach people all around the globe to make connections, get customers, and promote your startup in other ways. So put the tips above into action and enjoy more success and traction for your new company.