Your office is a crucial part of your business. The right office setup can help you accomplish goals, feel better, and promote an attitude among your team that lets you stand out in your marketplace. If your office is not up to par, you are leaving opportunity and progress on the table. Here are ways that your office design is important to your business’ brand:
Your attitude while working can affect how well you perform. This goes for your entire team. You always hear how a positive and correct attitude can make the difference for a company. This is the case for customer interactions, collaboration, and motivation to get the job done.
When you have the right decor and design in the office, it can act as a supporting character in your aim to have a great attitude. Try having signs that say your company motto to remind employees of your mission. Use artwork that inspires the mind and invokes creativity. Humans are mainly visual creatures, so leverage this fact to create an environment that improves attitudes.
Create a Great Culture
Employees want to work somewhere with an inviting company culture. In the past, this was less important. It was more about the conversation around the water cooler, pensions, benefits, and paychecks.
Today’s employees are unique. Millennials and Gen Z workers want something more from their company. They want to work somewhere that fills their passions, makes them feel alive, and creates a curiosity that they can use in their work and outside of the office. Make sure your culture is supported by the right design that encourages employees to brag about their livelihood.
Inspire and Motivate Employees
If your workers are not motivated, then it will have a largely negative effect on your brand. They won’t go the extra mile when it is crunch time. They will find excuses to ditch work for other demands as soon as possible.
Motivated employees, on the other hand, are a game changer. They will bring greater creative energy to their projects. They will stay late. They will reach out to their team members outside of work to find ways to improve the business. Part of the inspiration they can draw in is the beautiful nature of your office design and how it flows naturally to appeal to human emotion and motivation.
Be in Line With Your Company’s Brand
In today’s digital and social media-driven world, your brand is more crucial than ever. It is more than merely a logo. It is the representation of what your company stands for, so match your interior decorations with what you want your brand to represent.
When people interact with your brand, whether it is online, in the office, or over the phone, they should feel the kind of spirit you are promoting. Offices designed to communicate your brand send a message that you say what you mean and mean what you say. It signals that you are congruent with your brand message.
Impress Clients and Customers
Often, you will have a client or customer visit the office. They might be getting a quote, talking with a salesperson, or just getting help on one of their issues. They are very perceptive to your branding inside the office as well.
If there is artwork or general design that doesn’t merge with your brand, they will notice. Instead, impress clients by going the extra mile to create a great experience. This can come in the form of decorations, amenities, convenience, and more.
Have Better Photography for Your Website and Social Media
Social media has taken the world by storm. It has become the number one way that people judge a new brand or business they are researching. This means you need a great social media and branding plan and team.
However, if you have the best team in the world and you don’t give them the tools they need to succeed, then you are leaving opportunities on the table. Have amazing assets for your designers and social media team. You can achieve this by championing your company’s office with great photos when you design with care and strategy in mind.
Emotions and Colors
Specific colors are proven to evoke certain emotions in people. Don’t rely on mission statements or meetings alone to get your team on the right page. Use colors, design theory, and spacing to create an environment that just “feels right.” Then, you’ll see better attitudes, performance, and confidence from your workers.
When it comes to business, there are many factors you need to master. Sales, marketing, accounting, and management are all essential. However, in the rush to get these things done, not enough business owners take the time to leverage their office environment for better performance and results. Use the tips above and make sure your office truly represents what your brand stands for.
Founder – InnoVision