When it come to choosing the right business website analytics software, the options in today’s world are truly endless–to the point where it can actually be a bit overwhelming. You want to get the best view of how your website is doing, but you also don’t want to be endlessly searching through data to find that view. If you are looking for SEO software, it seems that Moz, Majestic, and Ahrefs are constantly fighting for the top spot. So how do you know which software to use?
To answer this question, we have compared these solutions across several key categories, and compiled it for you to look at. When comparing these products, remember that what is offered may not always be what you need, so make sure you analyze your website’s needs before you start shopping around.
Majestic’s lowest package starts at $41.66 per month, and Moz and Ahrefs both have their lowest packages at $99 per month. This packages contain just the basics, so if you are serious about getting a good look at how your website is doing, you are going to need to upgrade from there. Majestic definitely is definitely the cheapest by a long shot, but make sure that you are looking at more than just the price . You need to make sure that the features work for you as well.
Support is a huge feature, and you want to make sure that whichever option you choose will provide adequate support to help you out. All three of these companies offer an FAQ section and some form of online support. Majestic’s service has a ranking of 3.5 stars, Moz has 4.5 stars, and Ahrefs has 4.6 stars. Ahrefs also advertises a support phone line, making it easier to get ahold of them if you want to have someone talk you through your problems.
You aren’t doing business in a vacuum, and being able to integrate with other links is important. You want to choose a product that works well with what you are already using.Here’s a brief snapshot of what each of these softwares can integrate with:
Majestic: Can integrate with a total of 6 other apps. This product integrates with the following apps:
- Web CEO
- Piwik PRO
Moz: Can integrate with a total of 10 other apps. This product integrates with the following apps:
- Google Analytics
Ahrefs: Can integrate with a total of 4 other apps. This product integrates with the following apps:
As you can see from the lists above, Moz integrates with the most apps, but there aren’t really any duplicates between the lists, so make sure you are looking at what you would be using to integrate with this software if you decide to purchase it.
Best Overall Features
While price, support and integrations are all important, what these softwares can do for you and your website should be the number one consideration, because if it can’t do what you need, you are wasting your money. All three softwares will index your domain backlinks, but each will present a unique snapshot of your website and the information on there. The following are the main features that each software advertises in addition to indexing domain backlinks:
- Date range filter
- Data export
- URL targeting
- Page filter
- Anchor text
- Include/exclude URLs or domains
- Keyword search volume
- Search Explorer™
- Domain ownership verification
- Domain comparisons
- Backlink profile graphs
- Flow Metrics™
- First- and last-crawled dates
- 5+ year historic index
- Email notifications
- Link prospects
- Weekly Crawls & Rank Tracking
- On-Page Recommendations
- Competitive Analysis
- Continual Improvement
- Open Site Explorer
- Keyword Difficulty
- Moz Toolbar
- Beta access to new tools
- PRO Training Webinars
- PRO Q&A Forum
- Comprehensive Q&A Database
- Advanced Online Marketing Guides
- Keyword prioritizing
- SEO toolbar
- Real time keyword mention alerts
- Backlink notifications
- Multi-language keyword rank tracking
- Desktop and mobile rank trackers
- Country-specific keyword rankings
- Link opportunity reports
- Adjustable reporting frequency
- Position tracking
- Position reports via email
- Batch analysis
- Competitors’ paid keywords
- Competitors’ organic traffic
- Outreach targets
- Competitor backlink notifications
- API available by subscription
- Duplicate link grouping
- Disavow file creation
- Filter backlinks by language
Ahrefs has the most features and a wide variety of flexibility, but you may not need all of the features they offer. Make sure you are comparing different packages as well as the different softwares.
If budget doesn’t hold you back, we’d honestly recommend all of them. Why? According to SEOJet, the true value of a backlink is most easily seen when you look at Ahrefs’ Domain Rating, Majestic’s Citation Flow and Moz’s DA together. You also need to look at some critical factors, including a blog’s organic rankings and traffic. This would make sense since only Google has the full picture of a domains backlink profile, so the more data the better!
Overall, when looking at these products side-by-side, the one that is best will largely be determined by you, the user, based on your specific needs. However, our high level overview of these products has revealed that when placed side-by-side, Moz and Ahrefs are fighting for first, with Moz really closing in as the lead–mostly based on its robustness and overall popularity among consumers.
Search engine optimization isn’t easy, so make sure you are talking to the right people. If you are looking for someone to help you out, contact us at InnoVision. We know what it takes to get your website showing up on search engines.
Founder – InnoVision