Common Mistakes Beginners Commit and How
A SEO Company Helps Lessen the Risks
Many startups and other small businesses jump into SEO without the right knowledge and experience. This could reduce the opportunity of achieving a great web traffic and high lead volume. The reason businesses hire a professional SEO agency is because of the delicate balance and line you need to walk in order not to harm your organic placement. When deciding whether or not you will hire an SEO expert, knowing the common mistakes of businesses can help you make the right decision.
As you can imagine, there are many more things we could discuss but these are the most common mistakes we see.
Not Using The Right Keywords
Most inexperienced SEO’s choose keywords based on what they think is important, often times those aren’t the right ones for business. What’s important to you often times turn out to be “vanity” words, it’s great for your ego to say your ranking for a specific keyword but it may not be the most effective in terms of driving leads.
Businesses use the right keywords to increase online visibility and utilizing the wrong ones cannot help reach a wide market. A qualified expert offers keyword research that will boost website traffic in the long run. There are a number of sources you can use for planning your keyword list, a free tool we use is Google Ads Keyword Planner.
Keyword stuffing has been a practice of businesses of all sizes to highly rank their websites. Unfortunately, Google and other search engines can recognize this activity. The worse scenario is that they can penalize your website. Instead of stuffing your content with keywords, it’s best to write your content naturally. When you need specific keywords, place some of them correctly.
A capable SEO Company an help you achieve this goal. Not only can they ensure quality articles and content, but they can also maximize your SEO efforts.
Not Understanding How To Use MetaData
Metadata is code data that tells the search engines what your webpage is about. The most common metadata is the Title, Description & Keywords. Understanding how to use each one can be beneficial for your long term SEO success. Here’s a brief rundown on how to use them and what they mean:
Title Tag: the first thing a search engine will look at to determine what your webpage is about. The Title Tag should be relevant to the content and include your Keyword or Keywords you’re ranking for.
Meta Description: The meta description itself is no longer a ranking factor for SEO. Don’t stuff your Meta Description with keywords, it won’t benefit your rankings. That being said, if you create a compelling and engaging Meta Description, your CTR will increase which will positively impact your page to rank well.
Meta Keywords: This Metadata has no bearing on your ranking with major keywords. For our SEO services you’ll find we don’t populate this Metadata section.
Mobile Friendly & Page Speed
Current trends puts mobile traffic at over 50% of website traffic. At InnoVision, we see our SEO clients with mobile traffic consisting of over 60% of their total website traffic. In 2018 Google rolled out Mobile First Indexing which means Google is not looking at the mobile version of your website for indexing your website on their search engine. You have options when it comes to a mobile friendly website, the recommended programming is Responsive Programming that allows your desktop version of your website to adapt to the size of a device someone is using to view your website. If you’re not sure if your website is mobile friendly, use this free tool to test: https://search.google.com/test/mobile-friendly
With the popularity of mobile devices, you should ensure your website loads quickly. Google does look at Page Speed as a ranking factor. Two resources we use to test mobile speed are Googles PageSpeed Insights & GTmetrix. Both resources will tell you what you need to address in order to increase your page speed score.
Doing SEO yourself or hiring an inexperienced SEO consultant can do more harm than good. If you have the time and patience to learn the right way of SEO, you can benefit greatly from your effort. If you’re looking for an experienced SEO consultant, you can contact us for a free review of your website.
InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.