Here you’ll find some simple tips to make sure you’re choosing the best SEO company for your business
Unfortunately there are hundreds of SEO companies in your region, how do you go about find the right one for you? You need to have confidence and trust in the company you choose to work for but at the same time, you need to understand expectations in doing so. Unless you are fully aware of the process of SEO, you may feel like your SEO company isn’t doing much for you.
Understand The Process
First you need to understand that SEO is a long term marketing strategy and it takes time. If you’re new to SEO, learn more here. Search Engine Optimization or SEO for short is the process of ranking your website and pages in the Organic (or free) section within a search engine result page. The more relevant your page is to the keywords searched, the better your ranking will be. There are a set number of results per page, which means in order to put yourself on page 1, you need to bump someone else to page two. This process takes time, understanding and excepting this is your keep to a good relationship with your SEO company.
That being said, if you’re doing SEO and are not aware of this, you’re SEO company didn’t do a good job of managing your expectations.
What Kind of SEO Company Are They?
First identify if the company you’re looking at is a Global, National or Local SEO company. How you run a SEO campaign on different levels varies greatly. There are distinct differences in how a SEO campaign is run for a Global Audience versus a Local Audience. The tactics and techniques are different. You want to work with an expert in the type of SEO campaign you’re going to run.
Ask For Referrals & References
Ask other business owners who they use for SEO, generally you’ll be pointed in the direction of a reputable agency. Also, don’t be afraid to ask for references from one or two of the SEO companies you’re deciding on. Having a candid conversation with referrals and references about how they overcome obstacles, and how they handled tough situations will give you insight in the character of your contact and the company as a whole.
Are You Locked Into Long Term Contracts?
If your SEO company forces you into 12 month contracts, be cautious. Unless there is a very specific reason other than “its our policy”, I would recommend not working with the company. A good SEO company shouldn’t have to lock you into contracts to earn your business. As an example, when we started InnoVision, a SEO Company in Sacramento & Petaluma, we had the confidence in our ability to perform therefore we don’t don’t ask for long term contracts.
Are They Using The Term Secret Sauce?
This is simple a sales pitch if you hear the term “secret sauce” or “proprietary”, there is a good chance they are hiding more. This is a bad sign, no one has a “secret sauce” that will get their site to rank better than others. You will find companies that use these terms often times have very little knowledge of SEO.
They Focus On X Links Per Month
While links are vital to Google in today’s world, they are by far not the end all be all. Companies that focus on X number of links per month and building links to build links. This is often times a way they justify their retainer. The goals should not be links, but rather goals.
Don’t Rely on Directory Websites
If you’re searching for a SEO company, chances are you’ve come across websites such as topseos.com, bestseos.com, bestseocompanies.com and many more. While I haven’t research all of them, the majority are paid sponsorship’s rather than a trustworthy resource for who is the best SEO company in your region.
When you’re trying to choose the best SEO company for your business, use common sense. If it sounds to good to be true or if you feel the person you’re talking to is not being up front, look to another company. There are many good SEO companies, do your homework, get to know them and speaking with their customers. This will give you a good sense of how they can perform for you. You need to have confidence and trust in their ability to perform to meet your goals.