SUCCESS IN MARKETING = UNDERSTANDING PLATFORMS
Content Marketing • SEO • Google My Business • Social Media • Direct Mail
Content Marketing is one of the most effective ways for long term brand awareness. Content is much more that words on a page, its graphics, infographics, images & video. When you create quality content, your readers will share your message for you. Don’t forget to share your content.
Tips for Creating Great Content:
Make it compelling
Make it useful
Answer questions, problems or issues. Provide the entire answer
Become a resource of information
Social Media allows you to have a voice in a space where your customers hang out. Whether you choose to post organically, sponsor/ boost your post or run traditional ads, it’s a very effective way to spread your message, build brand awareness and generate leads.
Tips for Social Media Marketing
Be consistent with your brand message
80/20 rule; 80% information and value, 20% promotion & sales
Use all the tools available
Use organic posts and promotional ads with specific targeting
Each platform is unique, understand how to use them
GOOGLE MY BUSINESS.
Google My Business is your map listing on Google. If you serve the local market in and around your location, this is a very valuable tool to build awareness for your business. This listing shows your location or service area, category of business, business contact information and reviews.
Tips for Google My Business:
Claim or create your profile
Completely fill out your business information
Add photos & videos
Billions of searches are completed every day, thousands in your local market. SEO allows you to position your brand in front of potential customers or patients with your Google My Business listing and website. When someone searches for something relevant to your business, SEO give yourself the opportunity to be found on Google, Yahoo & Bing.
Top Tips For Getting Found:
Use keywords in your title tag about your page
Use keywords in the section headings
Use keywords in your content
Use the Alt Tag attribute of your images
Link keywords in your content to priority pages
Often overlooked because of cost and low conversion rate, direct mail can and still is very effective. Whether you have a physical location or service area, you can strategically use direct mail to build brand awareness or create a call to action. Double up on your return by using social media ads and display ads in conjunction with direct mail to reach people by mail and online.
Tips with Direct Mail:
Use over-sized mailers to get attention
Have a compelling offer if you want a call to action
Use mailer companies such as ValPak (or similar) to lower cost
Be consistent, minimum three months at a time