LET’S START WITH BRANDING…
The ability for consumers to associate your business with a product or service. The aspect of branding is for your message to be strong enough that consumers know what you do when they think of you in the future.
CHANGE THE WAY YOU THINK ABOUT MARKETING
Often times business owners ask “what is my ROI on lead generation”, while this is important, you need to understand how advertising has evolved and will continue to evolve in the future. Especially as it pertains to digital advertising. As an example, your ROI on Google Ads or SEO services may be greater than other avenues but it’s important to understand that should not be your only focus.
There are other avenues to compliment lead generation for business growth. If you’re not thinking about how you are going to brand yourself today, you’re already behind the curve.
Traditionally, radio, print and television we’re the way to go for advertising. While effective its was always difficult to pinpoint exactly how each median performed for you unless you threw your entire budget into one. As the internet became more widely available, businesses shifted their focus.
Introduce Google & Facebook, they are instrumental in how they changed the landscape of advertising. Two of the most popular platforms to advertise today. Whether it be through SEO, Paid Search Ads, Paid Video & Display Ads or through social influence, this is where businesses spend their time and money.
As digital advertising became incredibly easy to track lead sources, it paved the way for business owners to focus solely on lead generation which led to transactional advertising. “What’s the lowest cost I can get per lead”. The problem is, most businesses went away from other advertising avenues that helped them brand their business. Which was a major factor in building their brand.
WHY BRANDING IS MORE IMPORTANT NOW.
Advertising is changing as quickly as technology does, consumer attention spans are shorter and your ability make an impression is increasingly difficult. Every day you have businesses “shouting” about who they are, what they do and what they have to offer. It’s time to rethink your approach marketing & advertising.
Here are few reasons why you should brand yourself:
- People listen to brands they know and trust. If someone knows your company, they’re more likely to listen to what you have to say.
- Brand builds trust, even if someone has never purchased your product or service. They still trust you if they’re familiar with your brand.
- As Voice Search becomes the normal way of online searching, brand names will stand apart from the rest.
The businesses today that are embrace the value of branding are the ones that will lead the way in the future.