WHAT YOU CAN DO TO MARKET YOUR BUSINESS SERVICES
You have a couple options during this time. You’re essential and in high demand or you’ve been given and opportunity to position yourself as a leading authority in your field of expertise.
Either way, you have to see the silver lining of COVID-19. Unlike a traditional recession of uncertainty, this will come to an end sooner rather than later and businesses need help positioning themselves in the best way possible. Depending on your product or service, business owners need to know why they need you and how you will help their business.
For example, if you’re a business consultant, there are so many questions about the PPP loan, disaster relief loan, federal grants, local grants, unemployment and traditional SBA loans available that you can market your business services during COVID-19 by learning as much as possible about the loan process. You have an opportunity to generate new business simply because business owners may not have the time to navigate this themselves.
There is plenty of opportunity to build business in a down time like this for business services. It’s simply a matter of presenting yourself as the solution to a problem someone may have.
HOW TO USE DIFFERENT OUTLETS TO MARKET AUTOMOTIVE REPAIR
Use your database. You can be more frequent with email that you can in previous times. Depending on your client count, either us an email marketing software such as MailChimp or send emails directly.
Relate to your clients, ask them if they’re struggling with (your service) during COVID-19. Offer simple advice and solutions. If they need your help, they’ll ask for it. Do push, provide value. Send simple tips through email that they can implement or pay attention to.
Here’s where you can build your brand. Build yourself as an authority on the subject for which you’re hired to do. Post often and don’t be repetitive.
With business services, often times businesses don’t know they need your service or product until something drastic has happened. Allow them to be proactive, show them why they need you and how you will make them operate better coming out of this in the future.
Remember, don’t be opportunistic during this time, your goal is help your clients. Not try to take advantage of them financially while they’re cutting back. Give them the tools and resources that allow them to be stronger coming out of COVID-19. Show them how they can streamline operations and be strategic in their marketing during this time that will result in more profitability in the months ahead.