WHAT YOU CAN DO TO MARKET YOUR ECOMMERCE STORE
Amazon, Ebay and other big online retailers are hiring. People are buying, it’s their only option. You should be marketing. As long as your supply chain is there, you should be promoting as much as you can. There is money to be made online right now as long as you’re reaching out to current and potential customers.
Being strategic is where you need to start.
First, start with your past customers. These are people that have already purchased, they know you, they’ll spend money with you.
Second, reach out to new customers. Either use existing customers through promotions and contests or paid advertising.
Come up with creative ways to introduce your products to them such as:
- Video demo’s
- Video reviews
- Videos of creative uses of your products
- Invite customers to share their stories of how they use your products.
HOW TO USE DIFFERENT OUTLETS TO MARKET YOUR ECOMMERCE STORE
Special offers, promotions and contests that link directly to pages within your website or social media channels. Get them to follow you, get them to engage, get them to buy.
A great way to show them different products, different deals and introduce them back to your brand. As in Retail, you can get away with email marketing more often. Do as much as you feel is relevant without being repetitive.
This is where consumers are during COVID-19. Show them who you are, show them what you have to offer, show them why they need your products. Remember, you’re selling products. Get creative with it. People want to be entertained; people want to buy. You just have to get their attention.
Use a combination of organic posts, paid posts and paid remarketing ads to reach as many people as possible.
Marketing your ecommerce business during COVID-19 doesn’t need to differ far from what you usually do, just be better at it and change your message more often. With everyone being online these days, your message will go stale quickly.