WHAT YOU CAN DO TO MARKET YOUR HOME SERVICES BUSINESS
Let’s face it, the more people spend at home the more issues they’re going to have. Marketing your home services business is vital. As the COVID-19 shelter in place order extends, the more essential you’re going to become. Your response is everything. If you’re too busy to see someone within a couple days, you need to hire more. People can’t wait a week to be seen when they’re isolated to their home.
This is a real opportunity to advance your brand while not being opportunistic with your marketing. Being top of mind is to consumers is as essential as your industry is now.
This of it this way, when a homeowner needs service, they’re more than likely going to go to Google, Facebook or Yelp. The more you can be doing today to brand your company, the better chance you have of getting the business. If they recognize your company when searching for service, you’re going to get the call.
This is also a great time to develop great content that is useful to homeowners.
HOW TO USE DIFFERENT OUTLETS TO MARKET HOME SERVICES
These are customers of yours, develop content that is useful to them at this time; “Things you can to maintain your (insert what service you provide)”, “how to increase the life of your (insert what you service or repair)”, “early warning signs your (insert what you service or repair) is going to fail”.
Send a text with a link back to your website about the topic.
Use the same methodology as mentioned above with texting. This time include images, you have more space to send a message. Offer a discount on maintenance services.
Post often, post useful information. There is a ton of bored homeowners currently. Use social media to lighten the mood. Use a combination of boosted posts and traditional ads to stay in front of homeowners.
The bottom line is you’re going to get calls, you may even get more calls than usual during this time because people are always home. Do not be opportunistic, do not “sell”, be there for homeowners and the best way to do this is to create great useful content. If you can use this time to brand yourself, you will come out ahead of your competitors once life gets back to normal.