BECOME A LEADING LOCAL AUTHORITY WITH YOUR MARKETING

Tips On MARKETING your LAW FIRM COVID-19

INNOVISION

WHAT YOU CAN DO TO MARKET YOUR LAW FIRM

Unfortunately, the courts are shut down. New business essentially at a standstill or trickling in. If you’re lucky enough that your area of practice is still driving leads this article can still help.

This is a time of uncertainly for many. There is a very good chance no matter what law you practice, you can still offer advice and guidance to those in need. Keep in mind, it may not be new billable hours but you still have an opportunity to brand yourself as a leading authority on the subject that people will turn to when this is over.

If you can create content that answers the uncertain questions people have during this time, you can be effective in marketing your law firm during COVID-19.

HOW TO USE DIFFERENT OUTLETS TO MARKET YOUR LAW FIRM

Email:

Let people know you’re still open. Most if not all practices are operating remotely, this shouldn’t have any affect on your response time. Use email to talk about what’s happening in the world and how it pertains to your area of practice. Email can be a good tool to market your practice during COVID-19.

Social Media

Being top of mind is essential for law practices. Most cases come through referrals or those that think they know you. If you can use social media to build your brand awareness, position yourself as a credible authority in your practice area, you will come out of this in a better position than you were when COVID-19 started.

Use social media strategically, relate to people’s current situation and offer solutions and advice. The entire goal is to build trust and authority with people.

In the legal industry it’s hard enough to do when things were “normal”. Now you need to make sure you’re not using COVID-19 to be opportunistic, if you’re genuine in your delivery, people will follow, people will share and your brand will grow.

Two area’s of law that are very sought after right now are Family Law (trusts & wills) and Business attorneys, those that can help navigate the SBA loan document requirements.

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Law Firm Marketing During COVID-19 1Jeff Irvine
Founder – InnoVision
[email protected]
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.