WHAT YOU CAN DO TO MARKET YOUR LAW FIRM
Unfortunately, the courts are shut down. New business essentially at a standstill or trickling in. If you’re lucky enough that your area of practice is still driving leads this article can still help.
This is a time of uncertainly for many. There is a very good chance no matter what law you practice, you can still offer advice and guidance to those in need. Keep in mind, it may not be new billable hours but you still have an opportunity to brand yourself as a leading authority on the subject that people will turn to when this is over.
If you can create content that answers the uncertain questions people have during this time, you can be effective in marketing your law firm during COVID-19.
HOW TO USE DIFFERENT OUTLETS TO MARKET YOUR LAW FIRM
Let people know you’re still open. Most if not all practices are operating remotely, this shouldn’t have any affect on your response time. Use email to talk about what’s happening in the world and how it pertains to your area of practice. Email can be a good tool to market your practice during COVID-19.
Being top of mind is essential for law practices. Most cases come through referrals or those that think they know you. If you can use social media to build your brand awareness, position yourself as a credible authority in your practice area, you will come out of this in a better position than you were when COVID-19 started.
Use social media strategically, relate to people’s current situation and offer solutions and advice. The entire goal is to build trust and authority with people.
In the legal industry it’s hard enough to do when things were “normal”. Now you need to make sure you’re not using COVID-19 to be opportunistic, if you’re genuine in your delivery, people will follow, people will share and your brand will grow.
Two area’s of law that are very sought after right now are Family Law (trusts & wills) and Business attorneys, those that can help navigate the SBA loan document requirements.