WHAT YOU CAN DO TO MARKET TECHNOLOGY
You’re in the business that makes someone’s life easier or a distraction them from the daily stresses. Often times when it comes to technology, we don’t know we need it until we find it. All to often your customers will say, “I wish I had this sooner!”.
What ever technology you provide, you need to get the word our there. Word of mouth will only take you so far. With everyone online currently during COVID-19, marketing your technology during COVID-19 is a golden opportunity you can’t pass up.
Where to start?
Video. Video. Video. Let’s face it you’re a technology company, your customer on a computer or mobile device when they find you. The best way to show someone they need you is by showing them. Images and written content aren’t going to cut it. Get creative and start filming.
Marketing your technology isn’t the hard part, yours is going to be the message. How can you get your message across in 30 seconds with a video. Is it animated, is it graphical or is it traditional?
What ever you choose to do with your video, Email & Social Media are your outlets.
HOW TO USE DIFFERENT OUTLETS TO MARKET BUSINESS SERVICES
Give your customers a reason to share your message. Offer a free service, discounted service, beta testing for those that share. Free trail for those that it’s shared to. Give your database and easy way to track signups, if they refer someone and that person signs up. Offer the original person something.
Us paid ads, spread your reach as far as possible. Build your database as quickly as possible with offers that are too good to pass up.
Remember, your entire goal is building a database of customers. The easiest way to do this with technology businesses is an offer. Many people at this time will take you up on offers simply because they are bored.