WHAT YOU CAN DO TO MARKET YOUR HEALTH & FITNESS BUSINESS
Your probably one of the most essential industries right now for people. At a time where health is foremost on everyone’s mind and we’re limited in the physical activity we can have, people need guidance and tips. You have a real opportunity to reach and connect with current and new clients.
Here are tips you can offer customers and clients:
- Healthy eating tips, recipes, what to look out for when shopping
- Physical fitness tips
- Be a resource on symptoms and staying healthy during COVID-19
- If you offer classes, make them virtual at a discount
- Live Training’s
Simple tips will go a long way with your audience. Your #1 goal right now is to provide value and build your brand awareness.
HOW TO USE DIFFERENT OUTLETS TO MARKET YOUR BUSINESS
If you text your customers & clients, send them helpful things weekly through a text with a link either back to your online resources or a third party
Here is where you can get away with sending more frequent emails. People want information on this virus and how they can better equip themselves. What they can do to stay healthy during this time. What can they do to relieve stress, etc.
This is your greatest opportunity to grow your fans and followers. Post often, post frequently. Don’t be opportunistic but always provide value. When it’s very valuable information, don’t forget to boost a post to reach more people. You want to gain as many followers at this time to market back to when this is over.
If you offer classes, use Facebook Live for example to give short free classes. The time you spend now will give you great value.
Look into different social media platforms that you’re not in currently. Expand your social reach while more people are online looking for an escape from the daily stresses they feel.