Every job has its essential tools they would be remiss if they went without. Marketing has tools like that as well. These essential marketing tools are ones every business should be using regardless of what industry they work in. Each one has its role to play in drawing in more consumers and helping a business succeed.
Reputation is everything. About 86 percent of customers read local business reviews before patronizing the business. What those reviews say will have a significant impact on your business’s reputation. If you have lots of comments about how your customer service is great, you’ll have a reputation for making customers feel good about coming to you for the service you offer. If your comments have complaints about how requests for refunds are handled, you may gain a reputation for being unhelpful and maybe even stingy. You are often able to respond to reviews, so you aren’t entirely unable to take action to address negative reviews. How you respond will also play a role in how you are perceived by online consumers.
SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is what determines how you rank on search engine results pages (SERPs). Ranking higher on SERPs helps you become more discoverable to searchers. There are a lot of different SEO techniques and strategies you can use to improve your rankings. Your site’s content has a huge impact, since it’s what determines how relevant you are to search queries. How reliable and how much of an authority you are is also relevant. People want accurate information from reliable sources. In short, if you want your business to be seen online, you need to have quality content and good authority to establish your site in such a way that you will rank higher on SERPs.
By this point, most people are familiar with the idea of their business having a social media presence on platforms like Facebook, Twitter, Instagram, and LinkedIn. These can be great tools when used correctly, offering lots of chances to engage customers and build connections. If you want to increase your visibility, you might explore other platforms like YouTube and Quora. Both of these platforms also allow for a high level of interactivity with consumers and can help build your reputation as an authority in your industry.
There are a lot of marketing tools out there that businesses can take advantage of to improve their marketing efforts. If you aren’t using basic ones like online reviews, SEO strategies, and social media platforms, you may be missing out. These are great tools to start with as a foundation for your marketing efforts.
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