You’ve heard it over and over for years now, and repeating it is like saying a word so many times it doesn’t even sound like a word anymore: SEO is important for your company. When someone searches for something on a search engine, that search engine has a ranking system. The better your SEO, the closer your website gets to the top of the list in the list of results. Seems simple enough, right? So why is this important for your company’s bottom line?
To get more customers and to retain old ones, it is essential to build trust in your company. There are obviously many ways to do this, but one of the ways to do this is through your SEO. Websites ranked higher in SEO come at the top of the search results list, people perceive these top results as more credible. Therefore, simply being at the top builds the trust that customers have in your company. In a way, building trust through SEO also builds your brand. It sets you apart by making your company recognizable across the internet. As people search and find what services you provide, information about your company, and articles by your company, you build trust in your brand and help it be more searchable.
GET FOUND ONLINE
Of course, one of the most important parts of having good SEO is being found by customers when they look up a certain product or service. If you have a plumbing company, when people in your area look up “plumber,” good SEO is what helps them find you. Having good SEO puts you closer to the top of the search results. The first three results on a Google search get 60% of the clicks. Being one of the top results makes you more visible and therefore more at-the-ready to answer customers’ needs.
By being one of the top results, you have an advertisement that is showing 24/7. It also makes it specific to those looking for the services you can provide. What could be better? It is important to optimize your SEO or else it might not save you as much money as you’d like. Sometimes outsourcing this task can be valuable. Consider finding someone who can help you make appropriate changes on your website.
SEO allows you to build trust, reach more people, and save money doing it. This is how you make your company the most effective that it can be. You’ll meet your customers’ needs, make more money, and have a more stable company by optimizing your website. And guess what—it can all happen at a low (or nonexistent!) cost. Want to optimize your SEO? Contact us today to get a free quote!
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