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How to Use Social Media to Increase Brand Visibility

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How to Use Social Media to Increase Brand Visibility

USE PAID ADVERTISING

Paid advertising isn’t just for Google. You can use paid advertising on social media platforms like Facebook, YouTube, LinkedIn, and Twitter. These platforms use a pay-per-click advertising model, which means you should have an easier time fitting them into your marketing budget and have a better shot at seeing a decent ROI. When setting up your ads, target users who are most likely to be interested in what your business offers. Look at what demographics your current customer base fits into and use those to determine who you want to target with your ads.

POST REGULARLY

There are more ways to get your business in front of consumers than just advertising. You should also be posting content regularly to the platforms you’ve decided to use. Over 70 percent of Facebook users check their profile every day. If you want to take advantage of that degree of frequency, posting something every day is optimal. That isn’t always feasible though. Shoot for at least three times a week to maintain a decent level of engagement. On the flip side, avoid posting more than twice a day. It decreases your level of engagement and ends up being a waste of time.

ENCOURAGE SHARING

Posting content is a good way to get your business in front of people who are already following you. That usually isn’t enough though. One of the great things about social media for businesses is the opportunity you have to leverage the followings of other people. Encourage people to share your posts to increase your visibility. Use social media engagement tactics that will help you get the most out of your posts. You’ll need to create engaging content that people will want to share, so make sure you focus on quality, not just quantity. How visibile your brand is can have a strong impact on how many leads you are able to produce and convert into sales. You can increase your visibility by leveraging social media. Using paid advertising, posting regularly, and encouraging people to share your posts can get your business in front of people who may be interested in what you have to offer. If you haven’t done so already, create profiles for your business and see how it can help you succeed. We can help you to leverage the power of social media to help put your business on the map. Start by getting a free quote!

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