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What Is A Performance Based Marketing Agency?

One of the challenges of hiring a marketing agency for many businesses is knowing if they will see results. Sure, that prospective agency might have delivered results for other businesses, but that does not necessarily mean that they can do the same for you.
Traditionally, marketing companies and advertising agencies get paid regardless of if they deliver results. Most businesses will drop an agency after having paid thousands of dollars but seeing little to no results. If anything, that is a waste of money, and that is where a performance-based marketing agency can help.

In this article, we’ll dive into why performance-based marketing is a good idea for any and all businesses.

How Does Performance Based Marketing WORK?

Performance Based Marketing is like it sounds; it means that the agency only gets paid based on how they perform. So, instead of charging thousands of dollars with little to show in the way of results or no results even in some cases, performance-based marketing is free if there are no results! It means you don’t need to pay a monthly retainer invoice just because you have hired a marketing company.
A performance-based marketing company has so-called skin in the game. That means there is a risk for them associated with the service, which is why they will ensure that your business sees results. Plus only a highly confident and experienced agency can offer this type of service because they don’t get paid for anything other than results.

NO MORE CONTRACTS With Performance based

Conventional marketing agencies will require that you sign a contract which basically reads that they aren’t responsible for any results. You pay regardless of if there are results. Usually, those payments are sent out every month.
When you hire a performance-based marketing agency, there is no monthly invoice. You are invoiced based on results. It also means that the company has to show you real results in the form of figures before you pay them anything. Not only is it a hassle-free way to maximize your marketing budget, but it is also a lot more transparent as compared to what is usually offered by marketing agencies.

real Performance based TRACKING OF YOUR RESULTS

Since a performance-based marketing agency is being paid for results, they implement real-time tracking. The tracking helps determine out how well a campaign is going and then tweak it to perform better. As a client, you get to see those real-time results too. Not only does it makes the process more transparent, but it assures you that things are moving in the right direction. If not, you can always pull out.

We Build Performance Based Marketing Programs

Since a performance-based marketing agency is being paid for results, they implement real-time tracking. The tracking helps determine out how well a campaign is going and then tweak it to perform better. As a client, you get to see those real-time results too. Not only does it makes the process more transparent, but it assures you that things are moving in the right direction. If not, you can always pull out.

To get help with your marketing efforts, contact us for a free quote!

What Is A Performance Based Marketing Agency? 1Jeff Irvine
Founder – InnoVision
jeff@innovisionbiz.com
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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