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How to Look Beyond Digital Avenues to Grow Your Business


There is more than digital that can build your brand

Digital media are a great way for you to advertise, but you shouldn’t forget the advertising methods outside the digital means. You can use direct mail, outdoor advertising, and word of mouth. Each of these things can be just as effective as digital marketing.


There are many people who still don’t use social media or email and a great way for you to reach them is through direct mail. Using direct mail to promote your business can definitely help you to get more customers and grow your business. Customers are more likely to respond to direct mail. Most of the time, it feels more personal to get something in the mail rather than an email. It’s a great way for you to reach all your customers and grow your business.


Outdoor advertising can be a great way to grow your business outside the digital mediums. You could put out flyers, utilize a billboard, or even wrap your vehicle with your company name and logo. A vehicle wrap generally lasts around 3 years depending on a few factors. Outdoor advertising gives customers an opportunity to see your company name and wonder what it is. They’ll then want to look you up because they’ve been hooked with your advertising plan.


Word of mouth advertising is an important aspect of growing a business. It’s a great way to spread the name of your business throughout the community without using digital means. You can even offer incentives and rewards to people who help to spread your name to their friends and family. You can give them a small discount if they help to bring in more customers. This will show them that you appreciate the help they’ve given you and that you’re willing to reward them for helping you to grow your business. Once they’ve been rewarded, they’re bound to do it again. The customers they brought in will also be incentivized to spread your name. You have put a lot of work into creating your business and it’s important to advertise as much as possible. This means looking beyond the digital mediums if you want to grow your business. You can use direct mail, outdoor advertising, and word of mouth. If you combine these with social media and email then you’ll be able to effectively grow your business. Read this next: What Is a Performance Based Marketing Agency?

How to Look Beyond Digital Avenues to Grow Your Business 1Jeff Irvine
Founder – InnoVision
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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