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3 Mediums Your Business Advertising Might Be Neglecting


3 Mediums Your Business Advertising Might Be Neglecting

Advertising is constantly changing, and you’ll need to keep up with it if you want your business to stay successful. You might be neglecting several mediums that you should be taking advantage of. Video streaming, podcasts, and blogs are all mediums that your business should be using.


Advertising on streaming services that run ads is a great way for you to get your name and brand out into the world. Advertising on video streaming platforms allows brands to track, measure, and optimize their advertisements in real-time. Everything from adjusting colors, filters, or even changing content can be done quickly. While TV advertising allows brands to advertise on TV alone, video streaming advertising is not limited to any single screen type. It can connect to TVs, smartphones, tablets, laptops, desktops, there is no shortage of ways to bring a brand in front of the target audience.


Streaming advertisements come with the major advantages of taking control of who your target is, when and how to spend, and measuring how your efforts perform, and a lot more. Podcasts can offer a lot of value to the listener. They can include useful tips and insights, interviews with people they know and admire, etc. Offering real value is ultimately one of the best tools you have as a business for building up trust in your brand. Spotify has over 300 million active listeners. One of the biggest reasons why businesses should consider podcasting is that it can be an amazing tool to attract new customers. A successful podcast that proves your knowledge and skills can help attract clients to you.


Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance marketing efforts, and bring in prospective customers. When a business creates blog posts consistently, they are constantly providing search engines with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers. Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way.

Your business needs to be taking advantage of as many advertising mediums as possible. You should be using video streaming, podcasts, and blogs. Each of these things will help you to get your name out into the online world.

Need help advertising your business? Contact us so we can help you put together a campaign!

3 Mediums Your Business Advertising Might Be Neglecting 1Jeff Irvine
Founder – InnoVision
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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