what does your seo strategy look like?

DO KEYWORD RESEARCH

SEO is all about keywords, but not just any keyword will do. You need to find keywords that will target your audience effectively. Defining the right keywords is crucial to reach the right audience. To do your research try to think like your potential clients are thinking. By putting yourself in their shoes, you can figure out the keywords they are using to search for products and services like your own. You can even look at your competitors, especially those who are coming up higher on search results and see the kinds of keywords they are using to find their success. This will all help you to better optimize your content for search engines.

CREATE QUALITY CONTENT

Although getting keywords into your posts is super important, you also need to make sure that you are putting out high-quality content. Content with lots of great keywords but no real meat to the content will not bring potential customers back to your site and can lead to a lack of trust in your relationship. Instead, build quality content that naturally incorporates keywords so that your posts are engaging and helpful while also working to boost your SEO and increase clicks.

IMPROVE THE USER EXPERIENCE ON YOUR SITE

User experience is becoming a more and more important part of successful SEO. That’s because the easier your site is to use, the better it is for potential customers. If you’ve got great leads to your site but the site itself is difficult to use and confusing to customers, you will not get the conversions you need to be successful. Focus on improving and simplifying user experience so that your hard work on your SEO isn’t fruitless because of a hard-to-use website. With a great user experience, your SEO will be boosted and become more effective.

Your SEO strategy is one of the most important things to develop to help your business grow. If you can integrate great SEO with excellent content and incredible UX, you will be in great shape.

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InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.