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How to Take Steps Toward a More Efficient Marketing Strategy


learn the steps you should take for a
more efficient marketing strategy

As the owner of a small business, it’s important to make goals for success and growth. Like all goals, they need to have specific points to make them achievable. Sometimes, however, it can be difficult to know how to accomplish these goals the most efficiently. Here are a few tips to make your marketing strategy more efficient. 


A goal doesn’t count as a goal unless it’s got specific points to follow. A goal needs to be measurable, and achievable, and to have a specific time limit attached. This makes it possible to know when you’ve achieved it! However, this needs to be a realistic objective. Setting a goal to go from five to five million clients within six months is probably unrealistic. Not being able to reach your goals will be frustrating for your team. Work together to set goals that are achievable and build your way forward.


A marketing proposal is partly designed to find a solution to a problem. Think of yourselves as problem solvers. To create a goal, you need to know what the problems are that need to be solved. This doesn’t only mean talking to the bosses of the organization. Doing something like a Gemba walk can create an opportunity to talk to those who are working directly with the product, and who might have problems. By solving these problems, you can create not only a solution but a better relationship with your client.


Researching your market includes everything from knowing what your preferred digital demographic is, to paying close attention to your competitors. Envision your customer base. Knowing what makes them make choices from a psychological aspect will help you immensely. Different demographics have their own goals and objectives. Part of your research is to determine what those goals are, and how you can market your own work as fulfilling those individual goals and desires.

Fully defining your goals and making a solid plan to achieve them is important for the growth of any small business. Focusing your design solutions as problem-solving objectives to the very real issues clients have will propel you forward. Your market research, whether with programs like Google Analytics, will help you to refocus your marketing designs and objectives. All of these together can help your company to succeed

Read this next: Growing Your Business? Make Sure You Have What You Need to Succeed

How to Take Steps Toward a More Efficient Marketing Strategy 1Jeff Irvine
Founder – InnoVision
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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