We’re going to talk about a personal experience and why I would never use Facebook Pay, just in case my account was ever hacked.
WHAT IS HAPPENED
Someone close to me recently had their Facebook account hacked. Email and phone number changed. The account was manipulated by the hacker so we could not access the account
WHAT IS FACEBOOK PAY?
Another important factor of your advertising strategy to figure out is your ad frequency. It’s important to strike the right balance between staying present in your viewers’ and consumers’ lives and not overloading them with information. Having the right ad frequency will keep you from wasting your budget, while still getting eyes on your ads.
Make sure to continue to measure the leads and clicks that result from each type of ad you run. Doing so will help you identify where to focus your resources and where you can afford to lessen your attention a bit.
In addition to figuring out how to place your ads well, you should also develop a content marketing strategy. Content marketing basically involves creating any kind of content whether video, blog, or another form of content and then sponsoring that content on a different site.
Because the content in and of itself is helpful to the consumer, it tends to lead the consumer to actually look into your company or to at very least start to see your company as something of an expert in the field.
As you go forward with your advertising strategy, make sure you take the time to assess your advertisements and make sure they clearly connect to your brand identity and purpose. It is surprising how frequently advertisements are designed in a way that does not make it easy for the consumer to understand the nature of the company at first glance. You want your advertisements to communicate who you are quickly and effectively.
Read this next: How to Take Steps Toward a More Efficient Marketing Strategy
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