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What Your SEO Strategy May Be Missing


What Your SEO Strategy May Be Missing

Online databases are an incredible resource with little to no monetary investment costs. However, just like a business requires a time investment, so does your SEO. Search engine optimization focuses on making your site more available to customers. Enhance your SEO by implementing organic traffic, customer reviews, and consistent creation practices on your site.


Organic traffic is traffic that is naturally drawn to your site. This kind of traffic usually means the user came to your website through clicking on different links on different websites. The most common way to promote organic traffic is through social media. Having your own social media profile or advertisements that link back to your website will increase traffic and SEO. You can also increase organic traffic by bringing in outside sources to contribute on your website. Guest writers can bring in new readers and enhance your overall content. Find ways to make your sight run flawlessly and naturally bring people to you to develop a more organic traffic flow.


Customer reviews are one of the most important elements of a positive search engine optimization. If you have high positive reviews, you will appear at the top of search results. Unfortunately, negative reviews are much more common and can damage your SEO. Customer reviews are the first things people search for when researching a business. If you want to increase your SEO, start by establishing positive relationships with your customers and asking to publish their reviews.


To drive traffic to your website and increase your SEO, you need to have things for your customers to look at frequently. This can be done with releasing a variety of products multiple times during the year, but more importantly through creating consistent quality content. In this case, quantity is less important than quality. Quality content can include blogging which gives your customer’s a better look at who you are, and gives you a better opportunity at targeting your customer niche. Create more depth and increase SEO by creating a content creation plan and sticking to it.

Success of your business depends on the strength of your SEO. While developing your SEO strategy, it is important to consider how organic the flow of traffic is, what kind of reviews customers are leaving, and how consistent you are with content creation. This will increase the visibility of your site and ultimately the success of your business.

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What Your SEO Strategy May Be Missing 1Jeff Irvine
Founder – InnoVision
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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