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Unconventional Marketing Methods You Should Try

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Unconventional Marketing Methods You Should Try

When it comes to the success of your business, it is important to make sure that you are giving it as much of a chance as you can. A big part of that is making sure that you are pulling out all the stops with your marketing. When you can find unconventional marketing methods, you can give your company a better chance at success and improve your brand visibility while also beating your competition.

Host a Contest

The goal of marketing is to get people excited about your business, and a contest will easily do just that. By hosting a contest, you can help people to invest in your company in a way that makes sense for them and helps them to feel good about your brand. You can host your contest in person, at your storefront, online , and through social media. Any of those venues can make for a successful contest that can boost your marketing. The prizes in your contest should be related to your brand so you create new customers through your winners and participants.

Vehicle Branding

Another great and surprising way to bring in new customers is through vehicle branding. When your vehicles speak for your company, you always have advertising around town. You can brand your vehicles in a few different ways depending on your budget and vision. Vehicle wraps are easier to apply than painting. That makes them cheaper as well, and they can last at least a couple of years before they need to be replaced. 

Influencer Marketing

Celebrities have often been used in marketing, but in previous years that was something that was only available for big brands with tons of money. With influencers on the rise in social media spaces, it is much easier for small brands to access a certain level of celebrity. When you work with influencers, you can access their audience and grow your customer base if their brand aligns with yours. Make sure that you treat your influencer relationships seriously so you and your company can continue to be successful.

Your brand has a lot to offer, but without the right marketing tools, you might not have as good of luck as you deserve. By using unusual marketing tools you can reach into your niche and find more customers. From there you can develop lasting relationships that work well for you and your customers.

Check out this article for more ideas on how to help grow your business!

Unconventional Marketing Methods You Should Try 1Jeff Irvine
Founder – InnoVision
jeff@innovisionbiz.com
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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