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What to Do Before Releasing a New Product

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What to Do Before Releasing a New Product

Calling all small business owners! Have you ever been super excited to launch a new product only to see it flop and fail badly? There is nothing more frustrating than putting energy and money into a new product that doesn’t end up selling well. Here are a few steps that you should go through before releasing a new product to ensure that it will have a greater chance of success.

TEST THE PRODUCT

First of all, it is important to test out your products beforehand. You can do this by testing it with your business employees, or you can also gather a small group of loyal customers that can help you to test your products and see if they are up to par with the rest of your brand and product quality. For example, if you’re going to launch a new facial scrub, send it home with some of these individuals to see how the product performs. Then, when you’ve received their feedback, you can make adjustments accordingly to help the product be more successful.

MAKE SURE THERE’S DEMAND

<Another thing that you should be thinking about before you release a new product is market demand. (In reality, you should be thinking about this before you even create a new product!) Market demand should determine the products that you create. If there isn’t a demand for the products that you want to make, you won’t have enough customers willing to buy them to make a profit and stay afloat. About 35% of businesses end up failing because they don’t have the market demand. No matter how passionate you feel about your products personally, you need to make sure that there is a demand for them.

CREATE MARKETING

Once you’ve made sure there is demand for your product and tested the product, it is time to create a marketing campaign around your product. This is especially important on social media. A marketing campaign can help your customers to get excited about the product that you’re going to launch. Your marketing campaign should include things like sneak peeks, behind-the-scenes shots, influencer testimonials, and launch release date advertising. This can get your customers and audience looking forward to your product, ready to buy it once it is released.

So, if you’re trying to make sure that your next product launch will be successful, make sure that you remember this article. Ensure that you test the product, make sure there is a demand for it, and create a marketing campaign for it. This will help you to create products that your customers will love to buy and use repeatedly.

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What to Do Before Releasing a New Product 1Jeff Irvine
Founder – InnoVision
jeff@innovisionbiz.com
Sacramento 916-662-7491
Petaluma 707-981-7272

InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.

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