Business Success

What Does Your Brand Say About You?

What Impression Are You Making? Building your brand online doesn’t have to be complicated.   As they say, first impression is everything. Nothing is more true when it comes to your brand. Online it’s even harder to come back from a bad first impression which…

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4 Reasons You Should Always Be Hiring

Running a small business of your own is often a rewarding yet challenging venture. One of the most critical challenges faced by smaller companies is having the right employees. Some of the best employee hiring tips can help improve how your company does business. With…

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What Can My Business Do to Make Itself More Accessible to the Deaf Community?

Interpreting sign language for deaf or the hard of hearing helps for open communications, and in the U.S., it’s regularly legally required. In 1990, the Americans with Disabilities Act set into place measures to forbid discrimination due to someone’s disability. The ADA requires that the…

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3 Examples of Phenomenal Brand Videos That Communicate Their Company’s Mission

Video advertising is one of the most important forms of marketing for any type of business. In comparison to other forms of static advertisement such as billboards or photos, videos have the ability to catch and hold a viewer’s attention for a longer period of…

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Getting the Most Out of Sales Leads

Sales leads are essentially potential customers, whether individuals or organizations that express interest in your services or goods. Many businesses today have extensive lead generation programs, ranging from advertisements to referrals. However, what most business owners and management have neglected is the importance of leveraging…

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How Your Office Design Is Important To Your Business’ Brand

Your office is a crucial part of your business. The right office setup can help you accomplish goals, feel better, and promote an attitude among your team that lets you stand out in your marketplace. If your office is not up to par, you are…

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How User Behavior Affects Search Rankings

Basic search engine optimization (SEO) tactics, like using strategic keywords and including important metadata on each page, are still important. But it’s ultimately the way users behave when visiting a website that will determine its visibility on search engine results pages. Here’s a closer look…

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How Employees Build Your Business’ Reputation

Employees are crucial to every business, and it’s not just because of the specific job tasks that they do. They also help to build a business’s reputation in these ways: 1. Representing the Business in Customer Service The way that employees treat clients will shape…

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4 Things Your Business Needs Right Now

There are a lot of components that contribute to the success of a new business; some of them are in your control as a business owner, and some of them are not. Many times, the things your business needs right now isn’t so obvious. If…

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