by Jeff Irvine | Jul 24, 2022 | BUSINESS
Calling all small business owners! Have you ever been super excited to launch a new product only to see it flop and fail badly? There is nothing more frustrating than putting energy and money into a new product that doesn’t end up selling well. Here are a few steps...
by Jeff Irvine | Jun 18, 2022 | BUSINESS, MARKETING
When it comes to the success of your business, it is important to make sure that you are giving it as much of a chance as you can. A big part of that is making sure that you are pulling out all the stops with your marketing. When you can find unconventional marketing...
by Jeff Irvine | Jan 26, 2022 | BRANDING, BUSINESS
Establishing your brand with young consumers can pay off in many ways. Younger buyers tend to be more open-minded about new products and companies. Often, they haven’t firmly formed their preferences, and creating brand loyalty among the young generations can earn you...
by Jeff Irvine | Dec 29, 2021 | BUSINESS
As a business owner, you have the privilege and burden of hiring employees that will be an important part of your business, not only as team members but as the face of your company. If you are wanting to grow your business and add to your team, there are a lot of...
by Jeff Irvine | Nov 9, 2021 | BUSINESS
There is no short discussion about company culture, and for good reason. Company culture is such an essential part of what makes certain businesses thrive, and others to fail, so it requires a lot of deep thought and intentional action. Building an effective company...
by Jeff Irvine | Oct 25, 2021 | BUSINESS
When you are doing the work to run a business, you will sometimes need to change your strategies and try something new. But it can be hard to know if the new things you’re trying are actually helping your business. IF you can figure out how to evaluate your business...
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