Custom Display Advertising
Display advertising (more commonly known as “banner advertising”) is the process of developing multiple visually pleasing ads that will rotate on predetermined ad space within websites. These sites will range from major media publications and social media sites to local directories, blogs, and, realistically, any website that displays ads from ad networks. To see an example of what a display ad is, go to your local newspaper website. You’ll notice graphic ads placed throughout the site. These ads are built with a specific message in mind and linked back to a relevant page within your website.
Display advertising is a very effective way to brand your company online and get seen by more customers. When added to a current marketing campaign, it is a great tool to help drive more traffic to your website. This type of advertising can be complex and must be approached carefully to be effective.
There are many ad networks available to business owners. At InnoVision we have access to multiple networks. we’ll place your ads on websites within these networks and determine what radius you would like to reach out to. If you’re a local business with retail location or a company that provides a service, you may want to only target your local DMA or Designated Market Area. If you’re a national brand or ecommerce site, you may need to target a national audience or beyond. In addition to positioning you with a broad reach, we can also target a specified audience with behavioral targeting or targeting a specific demographic. With today’s technology we and an opportunity to remarket to consumers who have previously visited your website or place ads in front of consumers that have searched for the product or service that you provide.
With our system, we’ll work with you and determine where and how to best position you online with Display Advertising for your business.
We’ll provide the following:
- Custom Graphic Ads (optional use of Flash)
- Custom Landing Page
- Access to 4 top ad networks
- Online Access
- Weekly Reporting
- Dedicated Call Tracking Number