by Jeff Irvine | Apr 14, 2019 | REVIEWS
Bad Reviews Don’t Equal Bad Business If your business has received a bad review, it is important to remember that this is not necessarily a reflection of your business as a whole. All employees, customers and other stakeholders can have a bad day or moment. This...
by Jeff Irvine | Feb 13, 2019 | REPUTATION
Ignoring Social Media Social media is a real-time barometer of how your business is performing, given that people can post their feelings instantaneously. Social media can be a positive, but when there are gathering storm clouds above your business in this realm, they...
by Jeff Irvine | Jan 29, 2019 | BRANDING
External Branding is Customer-First External branding is the way that your customers see your business. It can be loosely defined as the sum of all of your marketing efforts and customer-facing activities. In other words, businesses must live up to their...
by jeff | Nov 6, 2018 | BRANDING
What Impression Are You Making?Building your brand online doesn’t have to be complicated. As they say, first impression is everything. Nothing is more true when it comes to your brand. Online it’s even harder to come back from a bad first impression which is why you...
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