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Blog – Full List

SEO Myths…SEO Is A Scam

SEO Myths…SEO Is A Scam

We'll set the record straight for you, SEO is not a scam... That being said, you can certainly get scammed if you don't do your due diligence base your decision for SEO on price. There hundreds of SEO companies in your local market, many only cover the...

Why branding is more important than ever

Why branding is more important than ever

LET'S START WITH BRANDING... The ability for consumers to associate your business with a product or service. The aspect of branding is for your message to be strong enough that consumers know what you do when they think of you in the future. ...

5 Marketing Strategies & How To Use Them

5 Marketing Strategies & How To Use Them

SUCCESS IN MARKETING = UNDERSTANDING PLATFORMS Content Marketing • SEO • Google My Business • Social Media • Direct Mail    1.        CONTENT MARKETING.Content Marketing is one of the most effective ways for long term brand awareness. Content...

Google Grant For NonProfit Organization – Google Ads

Google Grant For NonProfit Organization – Google Ads

Steps To Get Your $10,000 Google Grant For NonProfit Organizations Google currently works with more than 50,000 nonprofits across more than 50 countries. Google Grants for non-profit organizations help funnel your message through text based Google Ads....

How To Choose The Best SEO Company

How To Choose The Best SEO Company

Here you'll find some simple tips to make sure you're choosing the best SEO company for your businessUnfortunately there are hundreds of SEO companies in your region, how do you go about find the right one for you? You need to have confidence and trust in...

7 Tips on Dealing with Negative Reviews

7 Tips on Dealing with Negative Reviews

Bad Reviews Don't Equal Bad Business If your business has received a bad review, it is important to remember that this is not necessarily a reflection of your business as a whole. All employees, customers and other stakeholders can have a bad day or...

Common SEO Mistakes

Common SEO Mistakes

Common Mistakes Beginners Commit and How A SEO Company Helps Lessen the Risks Many startups and other small businesses jump into SEO without the right knowledge and experience. This could reduce the opportunity of achieving a great web traffic and high...

Is Facebook Advertising Right For Your Business?

Is Facebook Advertising Right For Your Business?

With All The Excitement, Is Facebook Advertising Right For Your Business? Facebook is Social Media and Social Media is Facebook. Any new social media website strives for the engagement that users have with Facebook. Facebook.com is the third most visited...

Your Guide to Effective Marketing Techniques

Your Guide to Effective Marketing Techniques

Developing effective marketing techniques can be quite challenging at times as there is a lot of information you need to arm yourself with. Conducting the proper research and working with the right individuals can go a long way toward helping you develop an effective...

What Does Your Brand Say About You?

What Does Your Brand Say About You?

What Impression Are You Making?Building your brand online doesn’t have to be complicated. As they say, first impression is everything. Nothing is more true when it comes to your brand. Online it’s even harder to come back from a bad first impression which...

4 Reasons You Should Always Be Hiring

4 Reasons You Should Always Be Hiring

Running a small business of your own is often a rewarding yet challenging venture. One of the most critical challenges faced by smaller companies is having the right employees. Some of the best employee hiring tips can help improve how your company does business. With...

How Do I Target Qualified Leads on Social Media?

How Do I Target Qualified Leads on Social Media?

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Getting the Most Out of Sales Leads

Getting the Most Out of Sales Leads

Sales leads are essentially potential customers, whether individuals or organizations that express interest in your services or goods. Many businesses today have extensive lead generation programs, ranging from advertisements to referrals. However, what most business...

Moz, Majestic, or Ahrefs – Which is Best?

Moz, Majestic, or Ahrefs – Which is Best?

When it come to choosing the right business website analytics software, the options in today’s world are truly endless--to the point where it can actually be a bit overwhelming. You want to get the best view of how your website is doing, but you also don’t want to be...

How User Behavior Affects Search Rankings

How User Behavior Affects Search Rankings

Basic search engine optimization (SEO) tactics, like using strategic keywords and including important metadata on each page, are still important. But it's ultimately the way users behave when visiting a website that will determine its visibility on search engine...

4 Things Your Business Needs Right Now

4 Things Your Business Needs Right Now

There are a lot of components that contribute to the success of a new business; some of them are in your control as a business owner, and some of them are not. Many times, the things your business needs right now isn’t so obvious. If you’re not exactly sure where to...

How Employees Build Your Business’ Reputation

How Employees Build Your Business’ Reputation

Employees are crucial to every business, and it's not just because of the specific job tasks that they do. They also help to build a business's reputation in these ways: 1. Representing the Business in Customer Service The way that employees treat clients will shape...

How to Prepare Before Meeting with Investors

How to Prepare Before Meeting with Investors

For a new business owner, meeting with investors can be a supremely important event. If you want that event to go well, you need to be sure you're prepared to impress the people who have put money into your business. Here are three ways you can get ready for a meeting...

How To Harness LinkedIn To Boost Your Start-Up Business

How To Harness LinkedIn To Boost Your Start-Up Business

ProspectingYou don't just have to use LinkedIn to find partners or investors to work with. You can also go to your customers directly. This is especially true if you work in the b2b space. By lining up your customer list with LinkedIn profiles, you could...

5 Reasons to Continually Monitor Your Online Performance

5 Reasons to Continually Monitor Your Online Performance

In the modern society, blogs, websites, and other online platforms have become an integral part of many businesses. People rely on the knowledge and information that they acquire from the internet. Therefore, whether you are running an online business or a locally...

What to Include on your Business Launch Checklist

What to Include on your Business Launch Checklist

We live in the best time in human history for entrepreneurs. Starting a business is less of a challenge than it was decades ago. On the other hand, the enormous amount of choices, from buying software to hiring marketers, makes it hard for professionals to know where...

How to Promote Your Job Offerings to Better Applicants

How to Promote Your Job Offerings to Better Applicants

When it comes to hiring, the better the applicants you have to choose from, the better employees you will have once final decisions are made. It is a far better problem to have several excellent candidates to choose from, than picking the best of a handful of mediocre...

Local Search Engine Optimization (SEO). Where To Start

Local Search Engine Optimization (SEO). Where To Start

Local Search Engіnе Oрtіmіzаtіоn (Local SEO) in Sacramento  & Petaluma.  Whаt dоеѕ a local search engine optimization hаvе tо gіvе ѕееmѕ tо bе a frequently asked questions. Bеfоrе thе lосаl SEO аrrіvеd оn thе ѕсеnе, the wеbѕіtе hаd tо bе rеgіѕtеrеd,...

Why SEO May Be Best For Your Business

Why SEO May Be Best For Your Business

SEO – How Can It Grow Your Business? Basically, SEO is the bread and butter of every business marketing. It doesn’t matter whether you have a blog, website or just a product; you can’t expect it to do good if you don’t have good SEO. So, what exactly can SEO do? The...

Are You Looking To Start Selling Products Online?

Are You Looking To Start Selling Products Online?

Whу Internet Marketing Works for Selling Products Yоu mіght аѕk уоurѕеlf thеѕе quеѕtіоnѕ. Whу dоеѕ іntеrnеt marketing wоrk? Whу is online mаrkеtіng аѕ рорulаr as food dеlіvеrу? аnd What mаkеѕ іntеrnеt marketing attractive? Ovеr thе уеаrѕ іntеrnеt mаrkеtіng hаѕ truly...

Where Is Google Local Search Heading?

Where Is Google Local Search Heading?

What's Happening With Google's Local Search? Do I Have To Pay For It? Google's Local Search or map listings as some refer to it is inevitably going to change. We've seen the evolution of local search fluctuate from 7+ to 5 to 3 results shown on the first page of...

InnoVision Opens 2nd Office Location

Now Serving all of Sacramento! Located in downtown on the 700 block of K Street of Sacramento, InnoVision has officially opened our newest location. At InnoVision we strive to provide the best possible customer service, the Sacramento location will allow us to meet...

CRO For Websites…What Is It?

CRO For Websites…What Is It?

First we need to define what CRO is as it pertains to website design & development. CRO or Conversion Rate Optimization is the process of systematically designing and developing a website that will convert more visitors into leads. The correct design and structure...

New Build or Facelift with WordPress Website

New Build or Facelift with WordPress Website

Should you rebuild or revamp your website? This is a question that most businesses face often. While we suggest changing your website every two years, we know more often than not it's every 4-6 years. When that time comes though, do you really need to have a complete...

Where Should You Advertise If You’re  A Local Business?

Where Should You Advertise If You’re A Local Business?

What are the best advertising solutions for a local business This is a question we get approached with often, where should I spend my marketing budget? Unfortunately without knowing the backstory, it is very hard for us to give a business owner advice. Two vital...

Google Panda Update 4.2 Just Released

Google Panda Update 4.2 Just Released

Google announces a refresh to Google Panda on July 18, 2015 This latest update marks the 28th official update to Google Panda since its original release in February of 2011 and the first one since September 2014. With the release of Google Panda 4.2, you probably...

Content Writing For SEO In 2015

How Times Have Changed For SEO Content Writing Content writing techniques continue to evolve as quickly as Google updates their algorithm. Is content writing important for placement on the search engines? Yes, more now than ever before. If you are a involved in the...

Must Have Website Elements For A Small Business

Essential items your website should have in 2015. When it comes to your website, often times the simplest items are often overlooked. Here are 10 must have items for a local business website. Let's face it, there are more than 10 must have items for a small business...

Should You Continue To Invest In The Yellow Pages?

Should You Continue To Invest In The Yellow Pages?

A question every local business owner asks themselves each year...Should I continue to invest in the Yellow Pages? Short answer yes, but let me explain. There are a lot of marketing and advertising companies that may disagree but there is still value in the yellow...

Does Your Business Need SEO? What Should You Do…

Does Your Business Need SEO? What Should You Do…

Does your business really need SEO? Where should you invest your marketing dollars? This is a question that every local business owner asks themselves. 5 years ago, SEO was just an afterthought. Business owners weren't entirely convinced that SEO or working with a SEO...

SEO – Is Link Building Dead?

SEO – Is Link Building Dead?

Is link building dead? A question I'm asked to answer on average, once per week. Short answer is no.   Link building is not dead, it's only changed. Google's algorithm still relies heavily on links as one of its SEO ranking factors. As an SEO Company, it's...

Google Launches Google My Business

Google Launches Google My Business

Google Launches New Feature For Local Business Owners If you're a SMB, more than likely you've heard of Google Business Listings. Their business listings just like every other technology has evolved over the years; in not only the features and offerings but also the...

Google Rolls Out Panda 4.0 Update

Google Rolls Out Panda 4.0 Update

Google Rolls Out Major Update To Panda Algorithm Matt Cutts, head of Google's Webspam team announced on Twitter that Google has released Panda 4.0. Google's Panda algorithm was designed to target poor quality content websites and prevent them from displaying in...

Social Media vs Social Networking

Social Media vs Social Networking

Social Media vs Social Networking - There Is A Difference Yes, there is a difference between social media and social networking. Both are very effective uses when pursuing internet marketing.  Unless you have been living under rock, you've certainly heard of social...

Marketing & Advertising, What Should You Invest In?

When it comes to marketing, where should you spend your time, energy & money?   As we come to the end of the fourth quarter and into the first of the 2014, you should already be planning your marketing for the year. Your budget should be set and have a put...

Mobile Website Design | Responsive Web Design

Mobile Website Design | Responsive Web Design

Mobile Website Design by Santa Rosa Agency InnoVision Mobile website design has been a hot topic for years now, alone in Santa Rosa (where we're based), you'll find many different opinions as to what you should do when it comes to mobile website design. In years past...

How To Delete More Than 50 Emails In Gmail At One Time

How To Delete More Than 50 Emails In Gmail At One Time

Deleting more than 50 emails in Gmail made easy If you use Gmail, I'm sure you've had this issue. Deleting more than 50 emails at one time from your gmail inbox. As you can imagine, if you're not religious about deleting emails or filing them into multiple...

Google or Yelp? Where To Send Your Customer Reviews

Google or Yelp? Where To Send Your Customer Reviews

Customer Reviews, we all know they are important but where should I focus my energy? In survey completed by Dimensional Research 90% of respondents confirmed that they read online reviews and positive reviews influenced their buying decision. In the same survey, 86%...

Google Analytics – Features You May Not Be Aware Of

Google Analytics – Features You May Not Be Aware Of

  If you use Google Analytics you've noticed there is a lot of data to mine through. More often than not you spend that majority of your time looking at the interesting things either weekly or monthly. You may look at data such as visits, time on site, traffic...

Call To Action, What is it & What does it mean?

Call To Action, What is it & What does it mean?

If you've developed a website or advertised in the last decade you've probably heard the term "Call-To-Action", but really what does it mean? We're here to tell you and explain the purpose, importance and need for a call to action not only on your website but in your...

InnoVision Joins Google Through Google Engage Agency Program

InnoVision Joins Google Through Google Engage Agency Program

Google has accepted InnoVision Biz as a partner in their Google Engage Agency program. What is Google Engage? Google Engage is a partner program that Google developed for internet marketing companies and ad agencies. This program allows agencies such as InnoVision Biz...