About the author Jeff Irvine


Posts by Jeff

Your Guide to Effective Marketing Techniques

Your Guide to Effective Marketing Techniques 1

Developing effective marketing techniques can be quite challenging at times as there is a lot of information you need to arm yourself with. Conducting the proper research and working with the right individuals can go a long way toward helping you develop an effective marketing…

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4 Reasons You Should Always Be Hiring

4 Reasons You Should Always Be Hiring 2

Running a small business of your own is often a rewarding yet challenging venture. One of the most critical challenges faced by smaller companies is having the right employees. Some of the best employee hiring tips can help improve how your company does business. With…

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How Do I Target Qualified Leads on Social Media?

How Do I Target Qualified Leads on Social Media? 4

Entrepreneurs and small business leaders can benefit from learning more about targeting qualified leads on social media. In terms of generating leads, the big four to consider are Facebook, Instagram, Snapchat, and Twitter. Each of these social platforms has their own strengths and weaknesses, but…

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What Can My Business Do to Make Itself More Accessible to the Deaf Community?

What Can My Business Do to Make Itself More Accessible to the Deaf Community? 6

Interpreting sign language for deaf or the hard of hearing helps for open communications, and in the U.S., it’s regularly legally required. In 1990, the Americans with Disabilities Act set into place measures to forbid discrimination due to someone’s disability. The ADA requires that the…

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3 Examples of Phenomenal Brand Videos That Communicate Their Company’s Mission

3 Examples of Phenomenal Brand Videos That Communicate Their Company's Mission 8

Video advertising is one of the most important forms of marketing for any type of business. In comparison to other forms of static advertisement such as billboards or photos, videos have the ability to catch and hold a viewer’s attention for a longer period of…

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Getting the Most Out of Sales Leads

Getting the Most Out of Sales Leads 13

Sales leads are essentially potential customers, whether individuals or organizations that express interest in your services or goods. Many businesses today have extensive lead generation programs, ranging from advertisements to referrals. However, what most business owners and management have neglected is the importance of leveraging…

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Moz, Majestic, or Ahrefs – Which is Best?

Moz, Majestic, or Ahrefs - Which is Best? 15

When it come to choosing the right business website analytics software, the options in today’s world are truly endless–to the point where it can actually be a bit overwhelming. You want to get the best view of how your website is doing, but you also…

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How Your Office Design Is Important To Your Business’ Brand

How Your Office Design Is Important To Your Business' Brand 17

Your office is a crucial part of your business. The right office setup can help you accomplish goals, feel better, and promote an attitude among your team that lets you stand out in your marketplace. If your office is not up to par, you are…

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How User Behavior Affects Search Rankings

How User Behavior Affects Search Rankings 19

Basic search engine optimization (SEO) tactics, like using strategic keywords and including important metadata on each page, are still important. But it’s ultimately the way users behave when visiting a website that will determine its visibility on search engine results pages. Here’s a closer look…

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How Employees Build Your Business’ Reputation

How Employees Build Your Business' Reputation 23

Employees are crucial to every business, and it’s not just because of the specific job tasks that they do. They also help to build a business’s reputation in these ways: 1. Representing the Business in Customer Service The way that employees treat clients will shape…

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