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Why Social Media Should Be Part of Your Advertising Strategy in 2018

Why You Should Start Advertising on Social Media in 2018 Social media is one of the most dominant platforms in the world today. According to Statistica: The Statistics Portal, 81 percent of U.S. citizens have a social media profile. That’s 261.71 million Americans. Worldwide, 1.96…

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SEO Predictions in 2018, What’s New and What To Keep Your Eye On For SEO in 2018

What is New for SEO in 2018? SEO is a fast-changing technology. As we enter 2018 (with renewed hope and vigor, of course), there are several existing and emerging SEO trends that we need to watch out for. Some trends that started a year ago…

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A Beginner’s Guide to Building SEO Backlinks the Right Way

Is Link Building Dead?

Link Building Is Still Important If You Want Top Placement Many business owners can relate to the challenges that come with trying to grow a business. These individuals have to keep up with daily operations while also serving as sales reps to guarantee that the…

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Where Is Google Local Search Heading?

What’s Happening With Google’s Local Search? Do I Have To Pay For It? Google’s Local Search or map listings as some refer to it is inevitably going to change. We’ve seen the evolution of local search fluctuate from 7+ to 5 to 3 results shown…

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InnoVision Opens 2nd Office Location

Now Serving all of Sacramento! Located in downtown on the 700 block of K Street of Sacramento, InnoVision has officially opened our newest location. At InnoVision we strive to provide the best possible customer service, the Sacramento location will allow us to meet with our…

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CRO For Websites…What Is It?

First we need to define what CRO is as it pertains to website design & development. CRO or Conversion Rate Optimization is the process of systematically designing and developing a website that will convert more visitors into leads. The correct design and structure of your…

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New Build or Facelift with WordPress Website

Should you rebuild or revamp your website? This is a question that most businesses face often. While we suggest changing your website every two years, we know more often than not it’s every 4-6 years. When that time comes though, do you really need to…

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Where Should You Advertise If You’re A Local Business?

What are the best advertising solutions for a local business This is a question we get approached with often, where should I spend my marketing budget? Unfortunately without knowing the backstory, it is very hard for us to give a business owner advice. Two vital…

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Why Is Semalt, Social-Share-Buttons Showing Up In Your Google Analytics?

Spam Traffic from Semalt, Social-Share-Buttons, Floating-Share-Buttons, Social-Buttons, etc. If you pay close attention to your Google Analytics you’ve probably noticed that you referral traffic looks impressive. If you take a closer look you’ll notice referring websites such as those mentioned above. This is all considered…

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Is Yelp Important? Should You Pay Attention To Your Yelp Page?

How important is Yelp? One word, “Very”. Regardless of your views on Yelp either professionally or personally…Yelp is here to stay, their mystified review filtering process and all. Yelp, If not the top, one of the most important review sites for any business in any…

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