WHAT YOU CAN DO TO MARKET YOUR RETAIL STORE BUSINESS
You’ve all but shut down depending on what you sell. While this is a frantic time, keep in mind your customers are in the same situation. Take this time to get engaged with consumers. Remember, there is money out there, people are still working and people are still spending money. Online shopping is exploding online.
If you’re not online, get there. If you’re not selling online, think about doing it now if feasible with your products.
Use this time to engage and introduce your brand to consumers that may not know about you or your products.
HOW TO USE DIFFERENT OUTLETS TO MARKET YOUR STORE
Texting:
These are your customers, engage with them. Keep is short and drive them to your website. Use contests, giveaways, etc. Use this time to engage and have your customers share you with their network.
Email:
Continue to use this, do it more frequently. Offer discounts on shipping or free shipping with purchases. Here’s a great opportunity to get granular with each group. Send different messages to different groups based on their habits or interests.
Get creative with what you can offer while not looking opportunistic. If you’re sincere and genuine with your message, you will get sales. Don’t be afraid to send weekly emails more multiple times per week.
Social Media
Chances are you’re already here, but what message are you sending? Use this outlet to get creative, don’t over push sales. Push information and entertainment. Video is your best friend right now.
If you’re launched an online store due to COVID-19, tell everyone about it.
Social media is great for contests, come up with a creative one and push that message in different ways. Here is a great opportunity to build your brand while being unable to see customers in store.
Bottom line is retail can thrive right now, the only problem is reaching the right people. If you’re able to tap into your ideal audience, get them engage, get them to promote for you and give them an offer that’s hard to refuse, people will buy.
WANT SPECIFIC TIPS FOR YOUR BUSINESS?
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Learn more about marketing your business through COVID-19
Jeff Irvine
Founder – InnoVision
jeff@innovisionbiz.com
Sacramento 916-662-7491
Petaluma 707-981-7272
InnoVision is a full service digital agency that provides internet marketing services, SEO, Local SEO, website development, graphic design, branding, social media marketing, search engine marketing and more from our Sacramento and Petaluma locations.